Guest posting has been gaining tremendous popularity in the SEO industry, but it’s not a very easy task to manage on your own; hence, it’s extremely important to find a reliable guest posting supplier to get the job done for you.
How to Find the Right Vendors
There are several aspects to be considered while choosing a company to outsource your guest posting projects.
Can Your Vendor Handle High Volumes –
First and the foremost thing to be considered is whether your potential provider has sufficient man-power to execute bulk orders or not. This is extremely vital because if you end up choosing a guest posting supplier that can deliver limited output, then they may not be able to sustain high volumes as your business requirements grow larger over the months.
Do They Outsource Further or Hire Freelancers –
Equally important is to ensure that your potential vendor has an in-house team of content writers as well as marketers; otherwise you may end up outsourcing your project to a company that’d ultimately rely upon freelancers to do the job, or to another smaller company that may execute the project on their behalf. This may cause frequent misses in deadlines, and it may also affect the quality of work.
Relevance of Blogs Used for Guest Posting –
It’s also essential to find a supplier that can get the guest posts published on relevant niche blogs with high Google pagerank, and not just a bunch of mediocre blogs in that category. Relevance of back-links has always been the key, and this golden rule pretty much holds true in case of guest posts too.
Quality Matter the Most –
The quality of the back-link is always dependent upon the relevance of the source with your website’s niche, and pretty much its authority in that particular category as well. Therefore, just as in case of any Off-Page SEO methodology, the key is to target the most authoritative blogs/sites in the niche of your website/blog. In case you fail to find too many great niche blogs, it may also be a good idea from the top-most blogs in that category, when you consider things on a broader perspective. For instance, if your website sells bathroom furniture, and you’re unable to find blogs related to bathroom furniture, it’s perfectly alright to do guest posts on blogs related to interior designing, home improvement, home furniture, and home decor.
However, if there are even a dozen of blogs related to bathroom furniture in particular, then it’d be worth the pain to obtain backlinks from just 2-3 of them, rather than obtaining back-links from 10 generic blogs in the interior designing and furniture niche.
Don’t Leave a Foot-Print Behind
Furthermore, it’s also imperative to understand that contributing guest posts on a specific set of blogs can leave a foot-print behind, and such foot-prints may be used by search engines for penalizing the artificial back-links. Even if you’re not buying links, search engines may get unnecessarily deceived, and may penalize your website for obtaining unnatural links from a fixed set of sources.
Hence, your guest posting supplier must have a good deal of experience in this field, and satisfy all the above criteria to be able to handle your guest posting requirements impeccably. Be sure not to make a decision in a hurry, because it can have a long-term effect.
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